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A world leader in Computer Manufacturing. |
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Pioneer in developing a new type of computer. |
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Head office in USA. |
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Manufacturing plants in many countries. |
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A new-comer entered in the market with a
revolutionary idea of configuring and ordering a PC online. This idea was
welcomed by customers. |
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Many small players entered in the market to give
non-branded PCs. |
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These factors were considered as potential
threat to the market position of the company. |
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To reduce response time to two working days from
7-8 working days. |
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To reduce inventory by 30%. |
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To Reduce cost of manufacturing by 10% |
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To introduce some Supply Chain Management
Solution to achieve the ambitious results. |
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The industry has a wide range of finished goods. |
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The finished goods are configurable. |
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The components are continuously upgraded.
Keeping track of the versions is very important but difficult. |
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The components are rapidly getting obsolete. |
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Small components are expensive. Keeping them
under security and keeping track of inventory is a must. |
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Customer driven market. The customer is not
ready to wait. |
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Market is concentrated around USA and Europe.
However market in Asia is increasing very fast. |
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As per USA laws, components manufactured in some
designated countries (e.g. Cuba) can not be imported in the country.
Therefore tractability of each component going into the product is
important. |
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Assemblies processed in restricted zones of some
countries (e.g. Shenzhen SAR of China) have to follow some restrictions. |
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The first alternative was to implement SAP R/3
as SCM solution. Build necessary additional functionalities using ABAP
language of SAP R/3. |
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Another alternative recommended was to implement
SAP R/3 as the central database and integrate it with other SCM solutions
suitable to the industry. |
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Decided to go by the second alternative. |
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SAP R/3 was implemented as a central database
and other solutions were also implemented with SAP R/3. |
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SAP R/3 was implemented with a central server in
USA and three other servers in each region. |
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The central SAP database in USA was designed to
get updated with the regional databases every night USA time. |
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Other solutions would be updating SAP R/3
central database every night USA time. |
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There would be only one final assembly plant
every region. Other plants would produce sub-assemblies. |
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Requirements of one type of computers would be
aggregated globally and assembled in one final assembly plant. |
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All the plants would work on ‘one company-one
way of working’ principle. Minor variations due to local requirements will
be accepted. |
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The web-based order booking would be introduced
in second phase. |
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After first phase of implementation: |
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Response time was reduced from 7 to 8 days to 4
days. |
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Inventory was reduced by 20%. |
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Cost of manufacturing was reduced by 7% |
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Web based order configuration and booking. |
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More reports can be added to give more
transparency of the business to the management. |
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