SAP for Retail provides you with a complete framework that helps you effectively satisfy your shoppers and execute your strategies. Manage every aspect of your operation with greater efficiency and control. SAP for Retail solutions help food retailers gain a deeper understanding of shopper needs, manage the merchandise life cycle, optimize varied and complex supply chains, and manage the buying experience to inspire shopper loyalty.
Your shoppers have certain expectations, namely, to find the items they want to buy at a price they expect to pay. Your job is to meet those expectations while maintaining your own profitability. With disparate software solutions to manage core business processes, however, accomplishing both objectives can be a challenge.
Delivering an inspired shopping experience is not a simple task. It requires deep shopper insight, careful strategizing and planning, and flawless execution of those plans. SAP for Retail helps you every step of the way with the tools to positively impact performance and profitability. The software supports these objectives through the following five-step process:
- Discover the insight – Understand your target shoppers, the impact of regional differences, and your competitors so you can provide better service and increase market share.
- Define the strategy – Align the organization’s short- and long-term goals to differentiate your offerings and become a preferred destination, based on a clear and understandable strategy to develop your brand and image.
- Develop the plan – Develop a proactive plan to increase sales and drive higher margins. Factor in the needs of your shoppers, and identify execution tactics for all levels of the business.
- Drive the execution – Execute your plan to ensure fast distribution of the best-quality products at the lowest cost based on shopper demand.
- Deliver the experience – Deliver an outstanding in-store shopping experience and at-home eating experience to keep your shoppers coming back.
SAP for Retail supports the following business process categories for food retailers:
- Category and merchandise management-- Manage consumer-driven categories as strategic business units and gain efficiencies in areas such as category and assortment planning, allocations, and item management. Solutions support a full range of processes, including category strategy roll-out and scorecard review, key item planning, image items new product introduction, and SKU rationalization.
- Buying and vendor management – Strengthen supplier relationship management and overall operational procurement to optimize supplier selection, compress cycle times, and devise sourcing and purchasing strategies. Solutions support a broad range of purchasing activities, including perishable management, private label management, vendor managed inventory, purchase order management, self service, forward and line buying, and invoice matching.
- Revenue management – Execute the pricing strategies needed to achieve your profitability goals through cost management, optimization and demand creation, and price management. Solutions support base price optimization, demand forecasting, markdown optimization, retail price management and execution, promotions management, clearance management, and total landed cost, deal, and rebate management.
- Supply chain management – Optimize supply chain planning, execution, and monitoring to streamline your merchandise flow, reduce out-of-stock situations, and balance out your inventory. Solutions enable private label production, perishable planning, collaborative planning forecast and replenishment, available to promise, warehouse and yard management, transportation planning, reverse logistics, global import management, and supply chain visibility and tracking.
- Store and channel management – Enhance customer relationship management, store operations, workforce management, and point of sale to offer the best services through different channels. Solutions support key multi channel retail activities, including customer segmentation, market basket analysis, alternative store sourcing, custom order management, returns authorization, store level inventory management, mobile checkout, and labor scheduling.
- Enterprise management and support – Solve business issues in real-time on both a strategic and an operational level – and gain control of business processes and assets – through functionality for finance, human capital management, and corporate services. Solutions support key processes, including financial and management accounting, corporate governance, real estate management, payroll and benefits administration, workforce management, life cycle data management, and enterprise asset management.
