Wednesday, March 28, 2018

2-The Power / Interest Matrix

The Power / Interest Matrix
  • Classifies stakeholders in relation to their power and the extent to which they are likely to show interest in the actions of the organisation.
  • Can be used to indicate the nature of the relationship which should be adopted with each group

  • Stakeholders in group A: Need only minimum effort an monitoring
  • Stakeholders in group B: Should be kept informed as they may be able to influence more powerful stakeholders
  • Stakeholders in group C: Are powerful, but level of interest is low. Generally expected to be passive, but may move into group D on an issue of particular interest
  • Stakeholders in group D: Are both powerful and interested. Their co-operation is of key importance for new strategies