Wednesday, March 28, 2018

3-The Power / Dynamism Matrix

The Power / Dynamism Matrix

  • Classifies stakeholders in relation to the power they hold and their aptitude for action (dynamism)
  • Can be used to indicate where political effort should be made before instigating change

  • Stakeholders in groups A & B: are the easiest to deal with.
  • Stakeholders in group C: are important because thy are powerful. But low dynamism means their reaction is predictable and expectations can be managed.
  • Stakeholders in section D: Need most management attention because they are powerful and reaction is difficult to predict. May need to ‘trial’ new strategies with them.