The Stakeholder Analysis process- Identify all stakeholders (Brainstorming)
- Identify stakeholder needs & interests
- Classify groups of interests (Stakeholder Mapping)
- Identify areas of conflict: Organisation v Stakeholder, Stakeholder v Stakeholder
- Prioritise, reconcile and balance stakeholders
- Align significant stakeholder needs with organisation’s strategies and actions
Remember : The stakeholder attributes used for Stakeholder analysis are subjective & can depend on who is mapping. Also the attributes are not steady, but can change over the time. E.g. A powerful stake holder may loose his power over the time.
Stakeholder Mapping
- Several techniques for categorising stakeholders
- Helps identify which stakeholders may support or oppose change / organisation’s actions
- Which stakeholders are the most powerful, have most influence
- Help decision makers formalise / prioritise strategies
