6-Categorize Stakeholders
Categorize Stakeholders
- Internal and External Stakeholders
- Internal stakeholders are those who are ‘members’ of the business organization. E.g. Owners and shareholders, Managers, Staff and employees
- External stakeholders are not part of the firm. e.g. government & trade associations, Suppliers, Customers
- Some groups can be both internal and external stakeholders, such as staff or shareholders who are also local residents
- Primary, Secondary & Key Stakeholders
- Directly affected: e.g. employees & stockholders
- Indirectly affected: e.g government & media
- Most significantly affected: those with the most influence from either group
